Qualtrics Files for Their IPO

Qualtrics Files for Their IPO

In today’s marketing research news… Qualtrics is filing for IPO. Their goal is to raise $200 million. In particular, they are emphasizing the value of their Experience Management platform which it says enables clients to gather  a new class of richer data,...
Tim Peacock, COO of Affectiva

Tim Peacock, COO of Affectiva

[00:46]   Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another market shift. Now is the time for...
Nielsen Acquires Another Division from GfK

Nielsen Acquires Another Division from GfK

In today’s marketing research news… Nielsen acquires another division from GfK. Gfk and Commercial Radio Australia partner. And Palantir Technologies may be following in SurveyMonkey’s IPO footsteps. GfK and Commercial Radio Australia are partnering to...
Lucid is Rebranding

Lucid is Rebranding

In today’s marketing research news… Lucid is rebranding its Federated Sample, Fulcrum, and Proof into Monetization, Marketplace and Audience. All current projects will be able to proceed as normal as the unify their products under one brand. GlobalWebIndex...