Dr. Anne Beall is CEO of Beall Research, Inc. She specializes in strategic market research and has held positions at The Boston Consulting Group (BCG) and National Analysts.

Anne conducts both qualitative and quantitative large-scale, complex strategic studies for Fortune 500 companies. She has conducted research on brand positioning and brand equity, determinants of customer loyalty and switching behavior, development of new products, extendibility of brands, launches of new products and services and segmentations of consumers and businesses. She has worked in a variety of industries including food, beverages, financial services, hotels, telecommunications, insurance, utilities, package transportation/delivery, retail, schools, hospitals, foundations, mattresses and personal-care products.

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