HAPPY MARKET RESEARCH PODCAST

Our free twice-a-week podcast exploring the state of the Market Research Industry by talking to world class brands, startups, and market research insiders.

Episodes

Forrester Research Revenue Up 4% in Third Quarter

In today’s marketing research news... Ipsos has flat revenue growth in Q3 2018. It chalks this up to its recent acquisitions from GfK and the implementation of its Total Understanding...

Rudy Nadilo, President of Dapresy

      [00:47]   Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another major market shift. Now is...

Qualtrics Files for Their IPO

In today's marketing research news... Qualtrics is filing for IPO. Their goal is to raise $200 million. In particular, they are emphasizing the value of their Experience Management platform which it says enables clients to gather  a new class of richer data, called...

Tim Peacock, COO of Affectiva

    [00:46]   Over the last decade the market research industry has been disrupted.  Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another market shift. Now is the time...

Nielsen Acquires Another Division from GfK

In today's marketing research news... Nielsen acquires another division from GfK. Gfk and Commercial Radio Australia partner. And Palantir Technologies may be following in SurveyMonkey’s IPO footsteps. GfK and Commercial Radio Australia are partnering to release a...

Lucid is Rebranding

In today's marketing research news... Lucid is rebranding its Federated Sample, Fulcrum, and Proof into Monetization, Marketplace and Audience. All current projects will be able to proceed as normal as the unify their products under one brand. GlobalWebIndex launches...

TVSquared Releases Updates to ADvantage

In today's marketing research news... TVSquared announces changes to its ADvantage platform. It will now model the long-term effect of TV campaigns over the weeks and months following the airings of ads. Opinium publishes research that reveals that Amazon is the most...

Gabby Villa, High School Entrepreneur

    [00:26]   Over the last decade the market research industry has been disrupted. Our largest agencies are struggling to keep up as their customers turn to newer, faster and cheaper data sources. Now we are on the edge of yet another market shift. Now is the time...